Busan Craft Beer Masters Challenge

About the festival

The Busan Craft Beer Masters Challenge is an urban craft beer festival that promotes Busan's craft beer culture and revitalizes the local economy by facilitating communication between various breweries and consumers from across the country. Unique craft beers from around the nation and local breweries representing Busan gather in one place to showcase a variety of beers, allowing participants to taste different beers and experience the charm of craft beer. The core program of the festival is the 'Masters Challenge,' which determines the best craft beer through evaluations by a panel of experts, competing in a series of rounds from preliminary to semifinals and finals, adding tension and fun to the festival. Additionally, the festival features a beer market where attendees can meet representative beers from each brewery, experiential programs to learn about the ingredients of beer such as hops and malts, and activities like making your own beer and DIY beer glasses, making it easy and fun for everyone to participate. The festival also includes a variety of food and beer pairings, busking and DJ performances, and audience participation events, ensuring the enjoyment of the festival continues from day to night. Particularly in the evening, the Beer Night event provides a space for visitors to mingle freely and enjoy the festival's excitement through the combination of music and beer. The Busan Craft Beer Masters Challenge is not just a festival for drinking beer; it is a representative beer culture festival that allows participants to experience Busan's craft beer culture anew through tasting, experiencing, competing, and enjoying.

Source: Korea Tourism Organization · TourAPI