Gangwon
Pyeongchang Hyoseok Cultural Festival
평창효석문화제
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This edition has ended. These dates describe the past event; a future edition has not been confirmed on this page.
This event has ended. The information below describes the past event.
Plan your visit
- Dates
- –
- Venue
- Hyoseok Cultural Village in Bongpyeong-myeon
- Address
- Gangwon Special Self-Governing Province Pyeongchang-gun Bongpyeong-myeon Lee Hyoseok-gil 157
- Admission
- Free
- Organizer
- The Lee Hyo-seok Literary Promotion Association
- Operating hours
- 10:00~17:00 (Korean original)
- Program
- 1. Main Program - Madanggeuk Performance (When Buckwheat Flowers Bloom) - 47th National Hyoseok Writing Contest - 4th Pyeongchang Buckwheat Flower Song Festival - Lee Hyoseok Literary Award Ceremony - Radio Public Broadcast 2. Sub-Programs - Various performances by local performance groups 3. Consumer Participation Programs - Riding the Literary Train into Novels: Literary Train Fare is paid - Enjoying the Festival with Stamp Collection: Free, with small prizes available - Music Journey with DJ Choi Yong-jin: Music Story Requests are free - Find the Golden Buckwheat!: Free, conducted only during program operating hours, winners receive small prizes - Leaf Boat Experience: Fire Watching - conducted after 6 PM for free 4. Other Information - Free Shuttle Bus Service: From Pyeongchang Station to the Festival Site
Page updated . Dates and availability can change; confirm with the organizer before travelling.
Festival location
Hyoseok Cultural Village in Bongpyeong-myeon
Gangwon Special Self-Governing Province Pyeongchang-gun Bongpyeong-myeon Lee Hyoseok-gil 157
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About the festival
The Pyeongchang Hyoseok Cultural Festival is a representative autumn cultural tourism festival of South Korea held in Bongpyeong-myeon, Pyeongchang-gun, Gangwon Province. This festival first started in 1999 and is held every September, set against the backdrop of Bongpyeong-myeon, the actual stage of the modern Korean short story masterpiece "When Buckwheat Flowers Bloom" by author Lee Hyo-seok. The main scenery of the festival site features fields of white buckwheat flowers blooming profusely, resembling a sprinkle of salt, allowing visitors to directly experience the natural landscape of Bongpyeong depicted in the novel. Major events include literary activities honoring Lee Hyo-seok's literature, traditional folk games, a local food market, and various cultural and artistic performances involving local residents and artists. Through this, the Pyeongchang Hyoseok Cultural Festival promotes the region's literary assets and traditional rural culture while contributing to the revitalization of the local economy.
Source: Korea Tourism Organization · TourAPI · TourAPI 507635
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