Seoul
Yeongyang Chili H.O.T Festival
영양고추 H.O.T 페스티벌
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This edition has ended. These dates describe the past event; a future edition has not been confirmed on this page.
This event has ended. The information below describes the past event.
Plan your visit
- Dates
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- Venue
- Seoul Plaza
- Address
- Seoul Special City Jung-gu Euljiro Underground 12 (Euljiro 1-ga)
- Admission
- Free
- Organizer
- Yeongyang-gun / Yeongyang-gun
- Operating hours
- 09:00~19:00 (Korean original)
- Program
- 1. Main Program - Opening Ceremony - Special Live Broadcast (6 O'Clock My Hometown) - K-Chili Pepper Live Show - Cultural Arts Performance (Yeongyang Won Noreum Performance / Youth Boys Group / Housewife Band) 2. Subprograms - Promotion, Exhibition Hall - Food Dimibang / Sales, Experience Booths - Traditional folk games, marketplace experience, etc. 3. Consumer participation program - K-Nutrition Chili Challenge (making gochujang, eating spicy peppers, challenge housewife triathlon) - Promotion ambassador parade / mission game (defeat the ambassadors!) - Receipt event / Reward event - Pick-up event - Chili pot donation event - Photo zone etc.
Page updated . Dates and availability can change; confirm with the organizer before travelling.
Festival location
Seoul Plaza
Seoul Special City Jung-gu Euljiro Underground 12 (Euljiro 1-ga)
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About the festival
The Yeongyang Chili H.O.T Festival is the largest direct transaction event centered on a single item, held at Seoul City Hall Plaza, which directly informs metropolitan consumers about the excellence and brand value of Yeongyang chili. This event aims to organically combine local culture, experiences, exhibitions, and sales content to provide visitors with abundant sights and activities, creating a venue for mutual growth and harmony between producers and consumers. Additionally, by directly showcasing fresh and safe agricultural specialties to urban consumers through the festival, it will enhance consumer trust in Yeongyang chili and contribute to increasing the actual income of participating farms by expanding direct transaction channels and promoting the consumption of agricultural specialties.
Source: Korea Tourism Organization · TourAPI · TourAPI 1073801
More festivals to explore
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The Namsan Beacon Ceremony and other traditional cultural events
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Namsan Beacon Tower and Bosin Pavilion
Dates & details