Seoul
2027 Korea Grand Sale
2027 코리아그랜드세일
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Plan your visit
- Dates
- –
- Venue
- Myeongdong Snow Square 1 floor / Nationwide (online and offline)
- Address
- Seoul Jung-gu Myeongdong-gil 14 (Myeongdong 2-ga)
- Admission
- Free
- Organizer
- Ministry of Culture, Sports and Tourism / Korea Visit Year Committee
- Operating hours
- 11:00~20:00 (Korean original)
- Program
- 1. Welcome Center - Duration: December 23, 2026 (Wed) ~ February 13, 2027 (Sat), 53 days / Daily 11:00~20:00 - Location: Myeongdong Nunsquare 1st Floor Lobby, Seoul - Content: Event introduction and shopping tourism information provision / Experience programs / Local business linkage programs (receipt rewards, etc.) / Lucky draw event / Promotion of participating company benefits, etc. 2. Mobile Welcome Center - Duration: Varies by region - Region: Gangwon area·Expected to tour nationwide including Gyeongnam area - Content: Experience program / Local business linkage program (receipt rewards, etc.) / Lucky draw event, etc. 3. Special Promotion - Duration: From October 2026~ / Varies by each promotion - Content: Aviation·OTA·Providing discounts on popular Korean brands in various fields such as shopping
Page updated . Dates and availability can change; confirm with the organizer before travelling.
Festival location
Myeongdong Snow Square 1 floor / Nationwide (online and offline)
Seoul Jung-gu Myeongdong-gil 14 (Myeongdong 2-ga)
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About the festival
'Korea Grand Sale' is a representative tourism festival of South Korea for foreigners, combining shopping, culture, and tourism, held to revitalize winter tourism during the off-peak season. Air·transportation, shopping, accommodation, food·beverages, beauty·health, experiences, convenience services, and various fields provide a wide range of benefits for foreign tourists visiting Korea. This year, especially, the special theme is 'Gastronomy', showcasing various promotions and experiential programs where one can directly experience Korean food culture. Through a special experience enjoying Korea's diverse flavors and food culture, travelers can discover new attractions in Korea. The Myeongdong Welcome Center provides convenience services for foreign tourists and offers information on various event benefits, including a Korea Grand Sale exclusive coupon book. Additionally, it operates participatory events and presents various souvenirs, providing visitors with special enjoyment. For more details about the 'Korea Grand Sale', please check the official website and the Korea Visit Year Committee's SNS accounts.
Source: Korea Tourism Organization · TourAPI · TourAPI 2630385
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Dates & details