2026 Yeonghonam Traditional Market Expo

About the festival

The 2026 Yeonghonam Traditional Market Expo brings together traditional markets from Yeongnam and Honam to share the value of their regions and envision a future of mutual growth through harmony and exchange. The expo celebrates the distinctive value and appeal of traditional markets, grounded in cooperation between Yeongnam and Honam, while exploring new ways to invigorate local economies and promote sustainable development. It showcases specialty and outstanding products from traditional markets representing each region, highlighting their unique characteristics and competitiveness through a diverse program of exhibitions and promotions that shines a light on the markets’ new potential. The expo will also introduce government and local government policies supporting traditional markets and share a range of initiatives to revitalize them, including Cultural Tourism Markets and Onnuri Gift Certificates, helping lay the foundation for their sustainable growth. In addition, it will create a space for mutually beneficial cooperation among traditional markets, local communities, and young entrepreneurs, offering new opportunities for exchange across generations and regions and helping traditional markets further develop as centers of local economies and culture. The 2026 Yeonghonam Traditional Market Expo is a forum for exchange that transcends regional boundaries to rediscover the value of traditional markets and build a future of mutual growth and cooperation between Yeongnam and Honam.

Source: Korea Tourism Organization · TourAPI · TourAPI 2868776