Jeonbuk
Sunchang KOREA Tteokbokki Festa
순창 KOREA 떡볶이 페스타
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Plan your visit
- Dates
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- Venue
- Sunchang Fermentation Theme Park and the Jeontonggochujang Folk Village area
- Address
- Jeonbuk Special Self-Governing Province Sunchang-gun Sunchang-eup Jangnyu-ro 55 Sunchang Fermentation Theme Park and the Jeontonggochujang Folk Village area
- Admission
- Admission free (some programs are paid)
- Organizer
- Sunchang-gun / Sunchang Fermentation Tourism Foundation
- Operating hours
- 10:00 ~ 17:00 (Korean original)
- Program
- 1. Main Programs 1) Dig In! (Gourmet and Food Programs) - Tteokbokki Lab: A gourmet program exploring the flavors and appeal of a variety of tteokbokki - Village Showdown: A program where villages across Sunchang take part and showcase their distinctive tteokbokki - Tteokbokki Popularity Vote: A program where visitors sample the dishes and vote for their favorites 2) Have Fun! (Visitor Participation Programs) - Find Tteokbokking (AR): An interactive game where visitors explore the festival grounds using augmented reality (AR) - Street Tteokbokki Sketching: An open-air drawing contest where participants create free-form artwork on the theme of tteokbokki - Set Tteokbokki Ablaze: A unique hands-on activity for visitors 3) Get Connected! (Local Partnership Programs) - Gochujang Folk Village Tour: A sightseeing program exploring Sunchang's traditional gochujang folk village and its fermented paste culture - Make Tteokbokki Sauce with a Master: A hands-on program to create a special tteokbokki sauce inspired by Sunchang's traditional fermented paste culture 4) Take a Break! (Stay-and-Explore Tourism Program) - A Night in Sunchang: A stay-and-explore tourism program to enjoy Sunchang's nature and relaxed pace through backpacking 2. Supplementary Programs 1) Performances and Arts and Culture Programs - Fermented Paste Microbe Character Puppet Show: A puppet show featuring Sunchang's fermented paste microbe characters - Tteokbokki Flash Mob Dance: A unique flash mob performance themed around tteokbokki - Nanta Tteokbokki Performance by Local Residents: An energetic Nanta performance featuring local residents - Bubble & Magic Show: Bubble and magic performances for audiences of all ages 2) University and Community Partnership Programs - University Tteokbokki Cooking Contest: A competition where university students present creative tteokbokki dishes - University Flash Mob Competition: A dynamic performance competition featuring university students - Sunchang Tteokbokki Merchandise Project (Sunchang-dong Stationery Shop): Distinctive merchandise themed around tteokbokki and Sunchang - Tteokbokki Pop-Up Store (Sunchang-dong Tteokbokki): A university-affiliated tteokbokki pop-up store - Festival Academy: A university-affiliated educational program on festival planning and operations 3) Other Facilities - Tteokbokki Photo Zone: A photo spot where visitors can make special memories with a tteokbokki theme - Arts and Culture Experience Booths: Spaces where visitors can experience a variety of arts and culture content firsthand - Lucky Tteokbokki: An on-site interactive game where visitors use a stopwatch to guess the time 3. Other Food and More 1) Township Tteokbokki Zone (11 booths) - A food area showcasing tteokbokki inspired by the distinctive character of each township, made with Sunchang traditional gochujang - Experience the special taste of tteokbokki found only in Sunchang, the home of gochujang 2) University Tteokbokki Zone (3 booths) - University-affiliated tteokbokki booths featuring Jeonju University, Honam University, and others - Tteokbokki for sale featuring university students' creative ideas and individuality 3) Nationwide Alley Tteokbokki Zone (11 booths) - A food area bringing together distinctive alleyway tteokbokki favorites from across the country - Experience the flavors and appeal of distinctive regional tteokbokki all in one place 4) Tteokbokki Friends Zone (10 booths) - A variety of Korean street foods, including fried snacks and sundae, that pair perfectly with tteokbokki - A generous selection of foods to enjoy alongside tteokbokki 5) Flea Market and Local Agricultural and Specialty Products - A flea market offering local agricultural and specialty products, along with a variety of goods - Local agricultural and specialty products and meal kits showcasing Sunchang's distinctive character
Page updated . Dates and availability can change; confirm with the organizer before travelling.
Festival location
Sunchang Fermentation Theme Park and the Jeontonggochujang Folk Village area
Jeonbuk Special Self-Governing Province Sunchang-gun Sunchang-eup Jangnyu-ro 55 Sunchang Fermentation Theme Park and the Jeontonggochujang Folk Village area
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About the festival
A regional specialty festival centered on tteokbokki, an iconic K-food dish, takes place in Sunchang, a town renowned for fermentation. Featuring inventive tteokbokki recipes made with the region’s traditional fermented sauces, the festival combines food and tourism through a variety of offerings, including exhibitions, tastings, hands-on activities, and photo zones. Blending Sunchang’s distinctive fermentation culture with the broad appeal of K-food, it offers a diverse range of activities for visitors of all ages. Its immersive experiences appeal to families and the MZ generation alike, engaging all five senses. Along with the fun of tasting, photo-worthy spots and interactive activities create special moments visitors will want to share. This signature food festival also contributes to the revitalization of the local economy.
Source: Korea Tourism Organization · TourAPI · TourAPI 3395188
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