
Jeonbuk
Sunchang Jangyu Festival
순창장류축제
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This edition has ended. These dates describe the past event; a future edition has not been confirmed on this page.
This event has ended. The information below describes the past event.
Plan your visit
- Dates
- –
- Venue
- Sunchangjeontonggochujangminsok Village and Fermentation Theme Park Area
- Address
- Jeonbuk Special Self-Governing Province Sunchang-gun Sunchang-eup Jangnyu-ro 55
- Admission
- Free (some paid)
- Organizer
- Sunchang Fermented Soybean Paste Festival Promotion Committee
- Operating hours
- 09:00~21:00 (Korean original)
- Program
- 1. Main Program - Global Gochujang Making, Sunchang Gochujang Royal Offering Parade, Sunchang Balhyo Village 1997, Global Jang Culture School 2. Sub Program - Opening Ceremony and Celebration Performance, Meeting of Traditional Korean Music and Classical Music, World Cultural Heritage Tightrope Performance, Sunchang Global K-POP Song Festival, Closing Ceremony and Autumn Concert 3. Consumer Participation Program - K-Food Experience Program (Kimchi·Makgeolli·Pickled Vegetables·Making Meju, Find the Jangchu-King (AR Mission Game), Find the Golden Meju, Red-Day Event, Spicy Taste Competition, Jangryuyo Culinary Class, Global Jangryuyo Cooking Contest 4. Other Information - Global K-Food Market, Flavor World Travel Sauce Lounge, K-Culture Exhibition·Experience, Sunchang Tavern, Local Art Exhibition·Performance, agricultural product sales, and food booth operation
Page updated . Dates and availability can change; confirm with the organizer before travelling.
Festival location
Sunchangjeontonggochujangminsok Village and Fermentation Theme Park Area
Jeonbuk Special Self-Governing Province Sunchang-gun Sunchang-eup Jangnyu-ro 55
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About the festival
The Sunchang Fermented Sauce Festival is a food culture festival held in Sunchang, the home of traditional sauces, where visitors can directly experience the value of Korean sauce culture and fermented foods such as gochujang, doenjang, and soy sauce. Celebrating its 21st edition in 2026, the festival will take place from October 15 to 18 under the theme 'The Taste of the World, Captured in Sunchang' at Sunchangjeontonggochujangminsok-Village and Sunchang Fermentation Theme Park. During the festival, various programs will be offered, including experiences, performances, exhibitions, competitions, and food related to traditional sauces and K-food. Major programs include 'Global Gochujang Making,' where both locals and foreigners participate, a parade reenacting the presentation of Sunchang gochujang to the king during the Joseon Dynasty called 'Sunchang Gochujang King Presentation Parade,' 'Global Sauce Culture School' to learn and experience Sunchang's sauce culture, and 'K-Food Experience Program' where participants can make kimchi, makgeolli, jangajji, and meju. Additionally, there will be 'Sunchang Fermentation Village 1997,' an augmented reality (AR) mission game called 'Find the Jangchu-King,' and 'Taste of the World Journey, Sauce Lounge' where visitors can enjoy sauce exhibitions, tastings, and experiences, allowing for a diverse exploration of Sunchang's sauce and fermentation culture.
Source: Korea Tourism Organization · TourAPI · TourAPI 638241
